Get Active with Act-On!
Stefani Shepherd | TrustRadius Reviewer
April 21, 2015

Get Active with Act-On!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On

Act-On is utilized by our marketing department for all outbound email campaigns, to better support integrated client campaigns and by our sales people to track their daily emails. Act-On provides great analytics on what our readers are viewing and clicking so that we can create more relevant messages. We also use these analytics to provide leads to our sales teams and clients.
  • Excellent training tools and customer support
  • Easy-to-use interface
  • More help on list management / contact clean-up
  • We have been able to revamp our marketing approach and integrate multiple systems (email campaigns, website monitoring, etc.)
Act-On was much more cost effective than Eloqua or Marketo for our organization.
We just renewed and increased our contacts!
We selected Act-On because it was a great solution for a small business but still provides the same functionality that large organizations use.

Act-On Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
7
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
7
List management
5
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated