Overall Satisfaction with Act-On
Act-On is utilized by our marketing department for all outbound email campaigns, to better support integrated client campaigns and by our sales people to track their daily emails. Act-On provides great analytics on what our readers are viewing and clicking so that we can create more relevant messages. We also use these analytics to provide leads to our sales teams and clients.
- Excellent training tools and customer support
- Easy-to-use interface
- More help on list management / contact clean-up
- We have been able to revamp our marketing approach and integrate multiple systems (email campaigns, website monitoring, etc.)
Act-On was much more cost effective than Eloqua or Marketo for our organization.