TrustRadius
Act-On Review 101 of 214
Review: "Act-On helps give us direction with our marketing"
https://www.trustradius.com/marketing-automationAct-On SoftwareUnspecified7.4364101
Elizabeth Lepisto profile photo
November 12, 2015

Review: "Act-On helps give us direction with our marketing"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Act-On

We use Act-On to track our strongest leads. The tracking features allow us to see who is visiting our website and when it would be best to reach out to leads based on their activity. We use it for follow up from conferences to reach out to contacts we made. We use the landing pages to easily supplement our website, allowing us to easily create content without having to go through our IT team and create new pages more easily than dealing with HTML and CSS. We also use the SEO features to make sure our website and landing pages are set up ideally.
  • Their knowledge base and onboarding are fantastic. I learned what I needed in a very short period of time and can quickly find information if I need help getting what I need.
  • They respond very quickly when support is needed and have always helped me find what I need if I can't in the knowledge base.
  • The email creation tool is very easy to use, and I love that it has a responsive design.
  • Adding and uploading contacts is easy.
  • Building forms is simple and easy, and is a great way to supplement our website.
  • It's very frustrating that the marketing lists are not sortable by column.
  • I know it's coming soon, but having responsive design for the landing pages would be a great improvement.
  • It would be great to see what lists a contact is in, possibly tying it together by email address.
  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs.
It is definitely helpful if you need tools like lead scoring, website tracking, and an easy way to create content.

Act-On Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
10
Landing pages
8
A/B testing
9
Mobile optimization
6
Email deliverability
10
List management
4
Triggered drip sequences
8
Lead nurturing
7
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
9
Social sharing and campaigns
6
Social profile integration
7
Dashboards
8
Standard reports
8
Custom reports
6
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Act-On Support

Support

9
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.

Act-On Customer Support Pros and Cons

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None

Bug Resolution

Using Act-On

Usability

9
Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.

Usability Pros and Cons

ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
Requires technical support

Easy Tasks

  • Creating emails and landing pages
  • Uploading contact lists
  • A/B Testing

Difficult Tasks

  • Managing marketing lists

Mobile Interface Availability and Impressions

Yes, but I don't use it