Act-On helps give us direction with our marketing
November 12, 2015

Act-On helps give us direction with our marketing

Elizabeth Lepisto | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We use Act-On to track our strongest leads. The tracking features allow us to see who is visiting our website and when it would be best to reach out to leads based on their activity. We use it for follow up from conferences to reach out to contacts we made. We use the landing pages to easily supplement our website, allowing us to easily create content without having to go through our IT team and create new pages more easily than dealing with HTML and CSS. We also use the SEO features to make sure our website and landing pages are set up ideally.


  • Their knowledge base and onboarding are fantastic. I learned what I needed in a very short period of time and can quickly find information if I need help getting what I need.
  • They respond very quickly when support is needed and have always helped me find what I need if I can't in the knowledge base.
  • The email creation tool is very easy to use, and I love that it has a responsive design.
  • Adding and uploading contacts is easy.
  • Building forms is simple and easy, and is a great way to supplement our website.


  • It's very frustrating that the marketing lists are not sortable by column.
  • I know it's coming soon, but having responsive design for the landing pages would be a great improvement.
  • It would be great to see what lists a contact is in, possibly tying it together by email address.
  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
The biggest decision for us was the lower cost for on-boarding. It was also easier to use and didn't have features we didn't need, such as blogs.
It is definitely helpful if you need tools like lead scoring, website tracking, and an easy way to create content.

Act-On Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing automation
Lead scoring and grading
Data quality management
Not Rated
Automated sales alerts and tasks
Social sharing and campaigns
Social profile integration
Standard reports
Custom reports
Not Rated
Role-based workflow & approvals
Not Rated
Integration with
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Act-On Support

Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response

Using Act-On

Everything is set up to be used very easily and and it is very intuitive. The menus are set up well and it's easy to find the areas that I need. Emails and landing pages are very easy to create, and they can be created quickly to help save time on campaigns and projects.
Like to use
Relatively simple
Easy to use
Well integrated
Quick to learn
Feel confident using
Requires technical support
  • Creating emails and landing pages
  • Uploading contact lists
  • A/B Testing
  • Managing marketing lists


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