SImple, powerful, affordable Marketing Automation
November 25, 2015

SImple, powerful, affordable Marketing Automation

Nick Holt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Overall Satisfaction with Act-On

Act-On allows us to manage our entire inbound and outbound marketing strategy from one tool. It integrates seamlessly with our CRM solution (SugarCRM) and this means that we have full visibility of prospect engagement with our outbound emails, website pages, forms, webinars and more right from within the CRM solution. When coupled with the automated lead scoring this arms the sales team with information about who to focus on and what those prospects are engaged with.
  • CRM integration, pulling in all contact data including segmentation to easily build marketing segments in Act-On
  • Automated drip-campaigns - totally fire and forget. Just load in the prospects at the top of your nurture programme and let the campaign take care of drip feeding regular targeted content.
  • Webinar integration - schedule webinars within Act-On, handle all of the invites, landing page, sign-ups, attendee follow up etc.
  • The website prospector is one area which could be improved. It's good but it is tedious to keep filtering out all of the ISP hits that cannot be linked to a real company. It would also be useful to be able to tag visitors with your own tags (such as supplier or competitor)
  • Full 360 degree view of the prospect
  • Increased visibility into which campaigns work and which don't
  • Huge efficiency savings
Where:
  • There are issues defining how leads should be treated as qualified and ready for sales
  • There is no effective nurture programme in place
  • Current marketing processes are not as effective as desired
  • Multiple marketing tools are being used
  • It is difficult to measure the effectiveness of your marketing campaigns
  • There is no visibility of the names of the people and companies visiting the website
  • Sales say they are not getting enough leads
  • Sales complain that marketing leads are not properly qualified
  • Sales would benefit from seeing the prospects "digital footprint" - i.e. what they have looked at, downloaded, attended
  • There is no common definition of "marketing qualified lead" and "sales qualified leads"

Act-On Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Landing pages
9
A/B testing
10
Mobile optimization
4
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Event/webinar marketing
9
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
9
Custom reports
8
API
Not Rated
Role-based workflow & approvals
7
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
10