good email marketing tool
November 28, 2015

good email marketing tool

Carme Ventayol Aguiló | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We use Act-On across the whole organisation, being one of the essential tools for our daily activity. We use it for email marketing, lead generation and scoring and website tracking. We also have it connected with our CRM to integrate our whole marketing activity, for both our clients and internally. It helps us identify and qualify leads, making the sales activity much more efficient.
  • Great technical support and assistance.
  • Clear interface / user experience.
  • Salesforce/CRM integration is very useful to manage data more efficiently.
  • Act-On University is a great tool - it solves pretty much any problem.
  • The account setup can be a bit confusing and technical - however the technical team will always assist.
  • Could improve for business models that work a bit differently (multiple scoring, multiple accounts).
  • Deliverability is not always great - but this may be related to spam filters from recipients. However it seems like there are some technical requirements/tips for better deliverability that we may be missing out on.
  • Faster lead conversion.
  • Better tracking and building behaviours around leads.
  • Good understanding of the possibilities around email marketing.
dotMailer did the work but we didn't seem to get it right for our business - Act-On provides more integration and makes data more intelligent. It provides more than just an email software and goes extra mile with lead behaviour and scoring - makes the sales activity more efficient.
For us the main issue was our specific setup - we needed an email software to send emails out, make our business development activity more efficient and intelligent but also understand that we are an outsourced agency who will use Act-On on behalf of different clients. Although the set up process was a bit confusing we finally got it thanks to the account and support team who was there to assist.

Act-On Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
6
List management
8
Triggered drip sequences
Not Rated
Lead nurturing
8
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated