good email marketing tool
Overall Satisfaction with Act-On
We use Act-On across the whole organisation, being one of the essential tools for our daily activity. We use it for email marketing, lead generation and scoring and website tracking. We also have it connected with our CRM to integrate our whole marketing activity, for both our clients and internally. It helps us identify and qualify leads, making the sales activity much more efficient.
Pros
- Great technical support and assistance.
- Clear interface / user experience.
- Salesforce/CRM integration is very useful to manage data more efficiently.
- Act-On University is a great tool - it solves pretty much any problem.
Cons
- The account setup can be a bit confusing and technical - however the technical team will always assist.
- Could improve for business models that work a bit differently (multiple scoring, multiple accounts).
- Deliverability is not always great - but this may be related to spam filters from recipients. However it seems like there are some technical requirements/tips for better deliverability that we may be missing out on.
- Faster lead conversion.
- Better tracking and building behaviours around leads.
- Good understanding of the possibilities around email marketing.
Comments
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