Act-On 10/10
November 25, 2015

Act-On 10/10

Anders Fredborg Nielsen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

Marketing department utilizes the tool and educates sales team on the benefits. All automation problems are being addresses as well as lead nurturing and all email related tasks. Events and webinars are used and creates great results. Marketing automation has become very easy with the integration of Act-On. Highly recommend the tool!

Pros

  • - Easy to use
  • - Options available
  • - Quality support from CSM
  • - Quality of the tool
  • - Constant evolution within the tool
  • - Transparency between marketing and sales
  • - Better nurturing of leads
  • - Email Marketing, website tracking and event+webinar actions significantly improved

Cons

  • - More involvement and focus on SugarCRM integration rather than focusing on SalesForce
  • Fast Lead Conversion
  • Increased Employee efficiency
N/A
10,000 to 25,000
B2B
- Enhancing quality of digital marketing
- Combining everything in one tool
- Time saving
- Cost saving

Act-On Feature Ratings

9.0
WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
8
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Event/webinar marketing
10
Social Media Marketing ()
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.3
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with SugarCRM
7

Comments

More Reviews of Act-On

  1. Home
  2. Marketing Automation Software
  3. Act-On Reviews
  4. User Review of Act-On