A+ For Straightforward B2B Marketing Automation and Customer Support Team
December 07, 2015
A+ For Straightforward B2B Marketing Automation and Customer Support Team
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On
We integrated Act-On into our marketing plans at a B2B startup to engage, nurture and qualify our customers’ prospects based on their behavior, and with as much automation as possible. We wanted, and were successful within 30 days of purchase, to attract, nurture and capture leads for sales follow-up based on how they engaged with our drip e-mail outreach, the related hosted landing pages and forms, and downloads of our whitepaper content. After working with the software for three months, and with the guidance of their support team, we are continuing to find new ways to use the platform to address marketing problems, like tracking traffic coming from inbound channels including AdWords.
- Invest in Act-On for the support team, they will help you quickly put Act-On marketing automation to productive use.
- The platform has straightforward A/B testing for landing pages, and it produces accessible and informative marketing statistics.
- Act-On’s website tracking beacon and its Website Prospector displays visitors to our website in a complimentary way to Google Analytics.
- Act-On’s landing page and forms builders take time to get up and running with, and with several months of experience, and their new revision of the landing page builder it still needs improvements. You might spend a lot of time if you choose to use their page builder, although to be fair the landing pages work well once completed.
- We wanted, and were successful within 30 days of purchase, to attract, nurture and capture leads for sales follow-up based on how they engaged with our drip e-mail outreach, the related hosted landing pages and forms, and downloads of our whitepaper content.