A jack of all trades for our marketing
March 06, 2025

A jack of all trades for our marketing

Kevin Bastian | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

For the past nine years, I have used Act-On Software as my company's primary resource for email automation, website visitor reporting and other key marketing communication and sales enablement functions. The software provides a fantastic one-stop shop for email design, database segmentation and management (syncs well with Salesforce), A/B testing, drip campaigns, and reporting, which makes it easier and quicker for my department and company to acclimate to Act-On's features, share vital information and attribute our performance.

Pros

  • Database segmentation
  • Automated email programs
  • Email performance metrics and reporting

Cons

  • The ability to save email distribution lists for future use
  • Significant time savings in keeping up with a heavy email outreach calendar
  • Report features have made communicating our metrics a snap
Very little learning curve is necessary to get a firm grasp of the software and its capabilities. Also, I seem to learn something new about how I can use Act-On Software just about every month or two.

Do you think Act-On Software delivers good value for the price?

Yes

Are you happy with Act-On Software's feature set?

Yes

Did Act-On Software live up to sales and marketing promises?

Yes

Did implementation of Act-On Software go as expected?

Yes

Would you buy Act-On Software again?

Yes

Due to the breadth of its capabilities, any company will be able to benefit from Act-On Software. However, I would recommend it foremost as an email automation tool.

Act-On Feature Ratings

8.0
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
9
Landing pages
8
A/B testing
6
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
8.5
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
9
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
9.0
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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