Act-On Software Dependable and Flexible Email Marketing Solution
September 08, 2025

Act-On Software Dependable and Flexible Email Marketing Solution

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

We use Act-On Software to communicate news, updates, and website content to our customers and those who have signed up for our mailing list. As a marketing team, Act-On Software solves the problem of reaching all of our customers (or segments of our customers) in all 17 countries. It allows us to integrate and organize our contacts and touch points.

Pros

  • It is dependable.
  • It integrates well.
  • Act-On Software has excellent customer support, and informational resources.
  • Improved visibility through email campaigns
  • .
On a scale of 1-10, I would rate Act-On Software's overall usability a nine out of 10.

Do you think Act-On Software delivers good value for the price?

Yes

Are you happy with Act-On Software's feature set?

Yes

Did Act-On Software live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Act-On Software go as expected?

Yes

Would you buy Act-On Software again?

Yes

Act-On Software seems to do well with larger email sends, versus a small local business that only sends out a couple of emails a year. If the company is larger, I would recommend Act-On Software. However, for a small local business that only sends a couple of emails a year, it might not be the best fit.

Act-On Feature Ratings

9.1
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
9.8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
9.0
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
9
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.5
API
9
Role-based workflow & approvals
10
Customizability
9
Third-party software integrations
10

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