Act-On: A great e-marketing solution
Updated March 06, 2025

Act-On: A great e-marketing solution

Sarah Ortega | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On Software

I use Act-On every day to send emails out to our client base. They make it simple to put together cohesive campaigns with forms, landing pages, and emails. We also have several marketing automation programs running so that we can focus on the day-to-day. I love the reporting for every message so you can improve your efforts.

Pros

  • Easy Interface - the WYSIWYG interface makes it extremely easy to build out marketing campaigns in a short amount of time. Just place your text and images and you've got a beautiful cohesive design.
  • Wonderful customer support - I have had very few problems with Act-On, but those I did have were resolved very fast by my customer care rep. They are very hands on with their customers and do whatever they can to help you succeed.
  • Integration - smooth integration with our Salesforce account allow us to build out elaborate campaigns with specific lead lists, and then add qualifying data back to customer accounts.

Cons

  • We send several weekly emails out to the same customer lists and it would be convenient if when we duplicated the message it would duplicate the list selection as well.
  • Better customer service and stronger relationships with our customers - being able to stay in contact with our customers and provide them with the targeted content they want has been a boon for us.
  • Better lead conversion - emailing leads with content they would find useful has increased interest in our company.
  • Increased employee efficiency - I can build out campaigns including e-mails, landing pages, and forms in a fraction of the time!
I have several emails to assemble every week, the simplicity of the WYSIWYG editor allows me to build emails quickly on the fly to stay on deadline. Emails are simple to schedule with a variety of options.
Act-On integrates well with our Salesforce account, pushing and pulling data as needed.
Act-On is simple to use and I think anybody could adopt and pickup the platform very quickly.
I preferred the layout and performance of Act-On over Salesforce Marketing Cloud. Salesforce felt dated and not as capable or easy to use.

Do you think Act-On Software delivers good value for the price?

Yes

Are you happy with Act-On Software's feature set?

Yes

Did Act-On Software live up to sales and marketing promises?

Yes

Did implementation of Act-On Software go as expected?

Yes

Would you buy Act-On Software again?

Yes

Act-On is built for all your marketing automation needs. The email editor, form builder, and landing page builder come together quickly to create cohesive campaigns, even if you aren't an experienced designer.

Act-On Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

Using Act-On Software

The great customer service and capabilities of Act-On are more than enough to entice me to renew my account. I have used many e-marketing products before, both free and paid, and this is the most robust system I have found so far.

Using Act-On

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Building emails
  • Building forms with special conditions
  • Building landing pages
  • Setting up list segments
  • Viewing email reports
  • Lists don't duplicate with emails
  • Sometimes lists can load slowly

Comments

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