Act-On: A great e-marketing solution
Overall Satisfaction with Act-On Software
I use Act-On every day to send emails out to our client base. They make it simple to put together cohesive campaigns with forms, landing pages, and emails. We also have several marketing automation programs running so that we can focus on the day-to-day. I love the reporting for every message so you can improve your efforts.
Pros
- Easy Interface - the WYSIWYG interface makes it extremely easy to build out marketing campaigns in a short amount of time. Just place your text and images and you've got a beautiful cohesive design.
- Wonderful customer support - I have had very few problems with Act-On, but those I did have were resolved very fast by my customer care rep. They are very hands on with their customers and do whatever they can to help you succeed.
- Integration - smooth integration with our Salesforce account allow us to build out elaborate campaigns with specific lead lists, and then add qualifying data back to customer accounts.
Cons
- We send several weekly emails out to the same customer lists and it would be convenient if when we duplicated the message it would duplicate the list selection as well.
- Better customer service and stronger relationships with our customers - being able to stay in contact with our customers and provide them with the targeted content they want has been a boon for us.
- Better lead conversion - emailing leads with content they would find useful has increased interest in our company.
- Increased employee efficiency - I can build out campaigns including e-mails, landing pages, and forms in a fraction of the time!
I have several emails to assemble every week, the simplicity of the WYSIWYG editor allows me to build emails quickly on the fly to stay on deadline. Emails are simple to schedule with a variety of options.
Act-On integrates well with our Salesforce account, pushing and pulling data as needed.
I preferred the layout and performance of Act-On over Salesforce Marketing Cloud. Salesforce felt dated and not as capable or easy to use.
Do you think Act-On Software delivers good value for the price?
Yes
Are you happy with Act-On Software's feature set?
Yes
Did Act-On Software live up to sales and marketing promises?
Yes
Did implementation of Act-On Software go as expected?
Yes
Would you buy Act-On Software again?
Yes
Act-On Feature Ratings
Using Act-On Software
Using Act-On
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Building emails
- Building forms with special conditions
- Building landing pages
- Setting up list segments
- Viewing email reports
- Lists don't duplicate with emails
- Sometimes lists can load slowly
Comments
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