Effective and not expensive marketing automation tool
December 09, 2018

Effective and not expensive marketing automation tool

Audréa Trinh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign (AC) is an easy and effective marketing automation tool for small businesses. I have implemented AC in the marketing department in order to send different and multiple types of campaigns (simple newsletters, invites, nurturing campaigns) and also to create lead funnel automations. If you have a little customer base (<5000 contacts), AC is a good tool and it is easy to use for lead generation.


  • Creating emails or templates is VERY easy as well as the automation builder is easy to use.
  • Affordable for small companies. Even if your database is growing, the price will of course increase but it is still affordable.


  • You can't create landing pages :(
  • The reporting section can be improve. The interface is not user-friendly at all. We have used another tool to visualize and analyze the results of our campaigns.
  • We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
  • Setting up and building all the automations can take a little bit of time but it is worth it.
We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads for a very low cost.
ActiveCampaign is well suited for basic scenarios such as daily emailing, follow-up emails, invites, thank you emails or reminders. If you want to create nurturing campaigns with multiple possibilities, AC is also pretty effective with the automation builder. If you want to do very personalized automated email campaigns, ActiveCampaign might not be the best tool to use.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports
Not Rated


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