Software start-up switching from Mailchimp to ActiveCampaign
May 21, 2020

Software start-up switching from Mailchimp to ActiveCampaign

Aimee Spinks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I am the founder of a software company and needed to find an email marketing tool that enabled me to create advanced automations. I was also looking for a CRM system and in researching both, came across ActiveCampaign, which enabled me to have both in one solution. As a small business, it is just myself running the company at present and therefore the only user of ActiveCampaign. It helps me manage my opportunities, keep track of clients and automate large portions of my email marketing.

Pros

  • Training; the software is HUGE and so is their educational content to make sure you know how to make the most out of it. This includes 1-2-1 training calls, online seminars as well as videos and written articles.
  • Automation; the amount of customisation you can do is incredible.
  • Customer service is absolutely fantastic.

Cons

  • Nothing yet.
  • We are a new company so TBC.
Mailchimp is easy and straightforward to use for those with basic needs, however, once your needs or contact list expands beyond a certain point, it becomes expensive and lacks the more advanced tools you might need.

I switched from Mailchimp to ActiveCampaign as it enabled me to step up my email marketing game as well as provide me with a CRM system that all integrated seamlessly together.
I would recommend ActiveCampaign to large and small businesses who use a lot of email marketing as their automations can save you huge amounts of time, strengthen client relationships and increase sales.

I wouldn't recommend it for sole traders/freelancers as it is expensive compared to other alternatives and they wouldn't require most of the features anyway. A cheaper, simpler option like Mailchimp would suffice.

ActiveCampaign Feature Ratings

9.8
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
9
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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