Active Campaign is a great solution for my small business needs
May 22, 2020

Active Campaign is a great solution for my small business needs

Edita Atteck | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

As a small business owner, I use Active Campaign to communicate with my clients.

Pros

  • Very user-friendly.
  • Great automation feature.
  • Excellent customer service.

Cons

  • For me, Active Campaign has all the features I need right now.
  • Only positive impact.
I've used Mailchimp and Constant Contact in the past. By far, ACs user-friendliness and automations won me over.
As a small business owner, I find that Active Campaign is perfectly suited for my needs. I used 2 previous email providers/CRMs before, and Active Campaign is the one I kept. I love the Goal Completions feature in automation, the drag, and drop interface CRM, the ability to grow my business, and use additional features.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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