Probably the best Marketing Automation + Email Marketing + CRM software for the price
June 02, 2020

Probably the best Marketing Automation + Email Marketing + CRM software for the price

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We us it as a Marketing Automation software, email marketing software and as a CRM. ActiveCampaign has been really useful to be able to customize customer experience based on different triggers and where people are in our funnels. I couldn't recommend the software more:

  • The deliverability is great.
  • The support is awesome.
  • It has a ton of features.

    • The price isn't cheap, but it's all worth it!

    Pros

    • Marketing automation.
    • Email marketing.
    • CX automation.
    • Live chat.
    • Support.

    Cons

    • Pricing.
    • Conversions tracking.
    • Integration with Google Ads.
    • It helps with Facebook Ads (Native Integration between our list in ActiveCampaign & Remarketing list inside Facebook Ads).
    • Great for marketing automation (saves us a lot of time).
    • CRM fully integrated with automation, so we can customize it, manage deals automatically, etc...
    Active Campaign is a lot of time cheaper, better and easier to use.
    Dynamics is great, but it's expensive and the learning curve for using it is big.
    Also, it lacks integration between WordPress website and other services, where ActiveCampaign is great at adding more and more native integrations.
    (Typeform, Calendly, Google Sheets, Facebook Ads, etc...)
    ActiveCampaign is well suited for:
    • Small Businesses
    • Startups
    • Online Entrepreneurs
    • Marketers
    I don't know how it goes for very large corporation (1000+) but I would say that under 500 people it's probably one of the best software that exist today for marketing automation, CRM & Pipeline Management + Email Marketing.
    It's in the sweet spot between feature and simplicity (contrary to other CRM like Microsoft Dynamics, which lacks some important features, for us at least) but has a big learning curve...
    Active Campaign is cheaper than most options, better in many ways, so... it's hard not to love it!

    ActiveCampaign Feature Ratings

    9.1
    WYSIWYG email editor
    10
    Dynamic content
    10
    Ability to test dynamic content
    8
    A/B testing
    8
    Mobile optimization
    9
    Email deliverability reporting
    9
    List management
    9
    Triggered drip sequences
    10
    8.8
    Lead nurturing automation
    9
    Lead scoring and grading
    9
    Data quality management
    7
    Automated sales alerts and tasks
    10
    Campaign Management ()
    Not Rated
    5.0
    Social profile integration
    5
    5.3
    Dashboards
    6
    Standard reports
    5
    Custom reports
    5
    10.0
    API
    10
    Role-based workflow & approvals
    10
    Customizability
    10
    Integration with Salesforce.com
    10
    Integration with Microsoft Dynamics CRM
    10
    Integration with SugarCRM
    10

    Comments

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