Item: ActiveCampaign
Rating: 7
Author: Aaron Parker

Use Cases and Deployment Scope

We use ActiveCampaign for our entire email capture, newsletter promotion and overall marketing processes. We have a number pf forms on our website to capture emails for various offers and we follow those up with appropriate autoresponder campaigns. We also send a monthly newsletter and the occasional one-off announcement email through the system.

Pros and Cons

Email Capture
Segmentation
Autoresponder sequences

Automations - sometimes they don't work as expected
Help files - it's sometimes hard to find an exact answer (but chat is awesome)

Return on Investment

High retention rates, low unsubscribe rates.
Doubled our open rates from about 20% to 40% on average.

Alternatives Considered

AWeber and Mailchimp

ActiveCampaign has been more effective than other autoresponders and also gives better deliverability. The service from AC is also ten times better than other companies.

Other Software Used

Thrive Leads

Likelihood to Recommend

ActiveCampaign has everything you need. I doubt that we are using even 30% of its capabilities and it does everything we need an autoresponder to do. Because of its huge number of capabilities however, the learning curve is a bit longer, but that's still OK.

The Best Autoresponder And Email System We've Ever Used

Software Version

Overall Satisfaction with ActiveCampaign