The Best Autoresponder And Email System We've Ever Used
Updated April 02, 2021

The Best Autoresponder And Email System We've Ever Used

Aaron Parker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for our entire email capture, newsletter promotion and overall marketing processes. We have a number pf forms on our website to capture emails for various offers and we follow those up with appropriate autoresponder campaigns. We also send a monthly newsletter and the occasional one-off announcement email through the system.

Pros

  • Email Capture
  • Segmentation
  • Autoresponder sequences

Cons

  • Automations - sometimes they don't work as expected
  • Help files - it's sometimes hard to find an exact answer (but chat is awesome)
  • High retention rates, low unsubscribe rates.
  • Doubled our open rates from about 20% to 40% on average.
ActiveCampaign has been more effective than other autoresponders and also gives better deliverability. The service from AC is also ten times better than other companies.
ActiveCampaign has everything you need. I doubt that we are using even 30% of its capabilities and it does everything we need an autoresponder to do. Because of its huge number of capabilities however, the learning curve is a bit longer, but that's still OK.

ActiveCampaign Feature Ratings

9.6
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
9
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
10
9.7
Dashboards
10
Standard reports
10
Custom reports
9
9.5
API
10
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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