The Best Autoresponder And Email System We've Ever Used
Overall Satisfaction with ActiveCampaign
We use ActiveCampaign for our entire email capture, newsletter promotion and overall marketing processes. We have a number pf forms on our website to capture emails for various offers and we follow those up with appropriate autoresponder campaigns. We also send a monthly newsletter and the occasional one-off announcement email through the system.
Pros
- Email Capture
- Segmentation
- Autoresponder sequences
Cons
- Automations - sometimes they don't work as expected
- Help files - it's sometimes hard to find an exact answer (but chat is awesome)
- High retention rates, low unsubscribe rates.
- Doubled our open rates from about 20% to 40% on average.
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