Perfect for small or mid-sized companies. Very user friendly.
Updated April 01, 2021
Perfect for small or mid-sized companies. Very user friendly.
Score 8 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
ActiveCampaign provides us a solid marketing automation foundation, from keeping a database of our leads, to email marketing, and managing our lead-gen drip campaigns. In the past, we've struggled with needing to use multiple products, and keeping the data in sync and up to date was a challenge. We've centralized that information in ActiveCampaign, which has been quite valuable.
- Email marketing
- Designing marketing campaigns
- Competitive pricing
- CRM isn't robust enough for complex B2B sales.
- Better management of leads at scale.
- Combined multiple marketing products together into one platform.
- Simplified non-technical teams' ability to build marketing campaigns.
- Cost effective pricing compared to very expensive enterprise alternatives.
ActiveCampaign really focuses on making the fundamental marketing automation functionality easy to use. It doesn't have as many enterprise features or customization, but that is clearly intentional. For small to mid-sized businesses, those enterprise features get in the way and make the product harder to use. Because of this design vision, ActiveCampaign is one of more user-friendly products on the market, as long as it has the features you need.