Awesome for solopreneurs who want to set up email marketing quickly and grow in their business!
June 10, 2020

Awesome for solopreneurs who want to set up email marketing quickly and grow in their business!

Dina Lu | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I have been using ActiveCampaign in my solopreneur creative business to send out emails to my list. The problem it solves is that I can use it to manage forms, my email subscribers, and emails that I send out. I use it for quite simple emails, and not really any complicated automations or campaigns.

Pros

  • Great user experience that is intuitive.
  • In-depth help guides and videos for someone starting out with emailing software.
  • Analytics are a great tool and easy to understand.
  • Email composition is easy.

Cons

  • If someone unsubscribes, I would like ActiveCampaign to remove the subscriber from all mailing lists. (Fixed it by creating an automation that does it.)
  • A more affordable option for solopreneurs who use it for not super complicated emails and automations.
  • It has been neutral as my main driver of clients is through Instagram.
I tried to use Mailchimp years ago but found it not super intuitive. I selected ActiveCampaign last year because I knew that as my business grew, I would need to use more complicated automations and campaigns, so Mailchimp would be too basic and I don't want to make a switch.
Great for people need to send emails to different lists or subsets of their lists. If you only need to send out emails to an entire list weekly for example, ActiveCampaign might be too advanced for you. Great also for people who are starting out with emailing software and know that their list/intensity in campaigns will grow (this is me).

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
Not Rated
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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