Save precious time entrepreneurs!
June 11, 2020

Save precious time entrepreneurs!

Kelly Gabel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign email in my coaching business. I use forms to capture client email addresses, campaigns for one-off emails, and automation for the welcome series and nurture campaigns.

Pros

  • Easy automations
  • Beautiful templates
  • Useful analytics

Cons

  • Would love landing pages.
  • A mobile app for emails would be helpful.
  • I spend less time worrying about tech and more time on content.
Mailchimp has a lot of free access and landing pages, but their forms and automations are much less intuitive and elegant than ActiveCampaign.
ActiveCampaign is great for a small business that relies on emails to communicate with and market to clients. However, the lack of landing pages means that I have to combine products for Sales. I would love for everything to be in one source for the simplicity of integration.

ActiveCampaign Feature Ratings

8.3
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
7
Mobile optimization
3
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
9.0
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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