Activate Your Business Income
June 24, 2020

Activate Your Business Income

Kimberley Lovell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is fabulous, I use it for all of my business direct mail for lead generation, awareness, marketing and selling.
  • It allows me to segment my customers, tag them, so that I can speak only to their specific interests so I don't burn my list out with inappropriate emails.
  • It offers me the ability to monitor my click through rates, so I can follow up with clients who've shown an interest in certain products or offers and to be able to resend campaigns to customers that haven't opened an email, which results in higher open rates and more sales.
  • It's highly intuitive and easy for me and for my team to work with.
  • I can't think what you could improve, it's great value and perfect for what I require right now.
  • ActiveCampaign has definitely helped me to stay in touch with my customers and supported me in lead generation, creating sales and website traffic.
I started off with a free service that very quickly didn't meet my requirements and didn't have many of the integrations offered by ActiveCampaign. I chose ActiveCampaign for its integrations, functionality and value.
I would highly recommend this to clients starting out or those scaling and requiring more automation and reporting. Not so useful perhaps if you're looking for hosted membership and course integration and need more functionality.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
6
A/B testing
7
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
10
Social profile integration
10
Dashboards
9
Standard reports
9
Custom reports
9
API
9
Role-based workflow & approvals
4
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated