Very satisfied with functionality and ease of Active Campaign. And very happy with their quick and accurate support.
July 14, 2020

Very satisfied with functionality and ease of Active Campaign. And very happy with their quick and accurate support.

Henny Cramers | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We are a building business, two partners, who now do it all. ActiveCampaign helps us connect to our followers and providing value through our email campaigns. It also supports us in automation of a bunch of tasks, which is very important to us, since we for now do all the aspects of our business ourselves.

Pros

  • Automation.
  • Ease of composing campaigns.
  • Integration with other platforms and services.

Cons

  • Most of our desired features are available in higher plans. So for us, more expanded small/starting business plans would be very welcome.
  • Visually more attractively designed public archive pages.
  • Even more advanced e-mail composer/designer.
  • General library of mails used in automations.
  • A funnel overview view. Part of it could be another presentation of automations. In addition, a feature to visualize an entire funnel (which could include multiple automations and external landing pages).
  • Difficult for me to determine ROI. It helped us to triple our audience though.
  • Automations helped us create evergreen campaigns and save time, e.g. in the follow-up of strategy sessions.
Very well suited for complex and diversified automations. So very suitable for advanced funnel building. Perfect for e-mail campaigns, both the writing as the batch creating and planning. Form feature is great for standalone forms.

Less convenient for use in quiz funnel kind of sequences. Less suited for complete funnel building, since it lacks a feature to visualize the integration with landing pages.

ActiveCampaign Feature Ratings

8.8
WYSIWYG email editor
7
Dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
8.5
Calendaring
10
Event/webinar marketing
7
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
9.0
API
9
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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