Overall Satisfaction with ActiveCampaign
ActiveCampaign acts as our CRM as well as our email and SMS marketing platform. It is primarily used in our marketing department, but acts as the main source of truth for all operations around customer relations. AC's integrations allows it to collect data from all our properties to pull customer activity into a usable and valuable way.
- Personalization and Automations are the real power in the marketing platform. They allow you to custom tailor a customer journey based on up-to-date interaction.
- Customization of your email campaigns is easy to design and templates of commonly used elements can be saved to be used over and over again.
- Detailed reporting gives you an in-depth look at your marketing efforts and the interaction of your customers through their journey in your marketing campaign.
- Mobile reporting is improving, but still needs work on giving value on automation and campaign reports.
- Still not possible to edit or compose email campaigns within the mobile app.
- Customer interaction increased 20% when we transitioned from another platform and has continued to grow.
- Customer retention also continues to grow as we grow our automations and campaigns.
- Reporting on interactions is clear and simple and has saved countless hours in tracking interactions, sales, and reach.
Dollar for dollar, you get more out of AC than any other platform. Their package levels combined with their billing based on list size gives you the best value for the money. AC also gives the most useful features for the money (at least in my use case) and integrates into my systems easily and cleanly.
ActiveCampaign has the premium features you would expect from high end marketing platofrms with a pricing structure that allows you to grow as your list, needs, and business grows. But best of all, their customer service is absolutely second to none! When you need help, they will be there to answer your questions ASAP. If you have needs or suggestions, they will listen. Above all, one of the main reasons to use AC.