An excellent next step when you want more than just a newsletter delivery service
July 20, 2020

An excellent next step when you want more than just a newsletter delivery service

Ruth Douglas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign across the business for lead and relationship management, automation and broadcast emails.
Integrations with other software in our tech stack, when used in conjunction with automations and workflows help to save time, create a seamless customer experience and optimise our customer relationships.

Pros

  • It is easy to set up automations.
  • Great contact tracking across interaction points.
  • Reporting is clear.
  • Easy to see the full relationship with a contact.

Cons

  • The drag and drop email designer isn't the best looking.
  • Could have more elements in the email designer.
  • Increase in tracking of contact activity.
  • Increased productivity/time saving.
ActiveCampaign is an excellent product for anyone looking to move from a simple newsletter delivery service to a fuller CRM, newsletter and automation service. It creates a rounded picture of contacts and interactions and is easy to integrate with different platforms.
I recommend ActiveCampaign to clients and colleagues who are ready to grow from a free email provider to a more complete service with a particular eye on great automation or CRM elements.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
8
Social profile integration
8
Dashboards
9
Standard reports
9
Custom reports
Not Rated
API
9
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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