An excellent next step when you want more than just a newsletter delivery service
Overall Satisfaction with ActiveCampaign
We use ActiveCampaign across the business for lead and relationship management, automation and broadcast emails.
Integrations with other software in our tech stack, when used in conjunction with automations and workflows help to save time, create a seamless customer experience and optimise our customer relationships.
Integrations with other software in our tech stack, when used in conjunction with automations and workflows help to save time, create a seamless customer experience and optimise our customer relationships.
Pros
- It is easy to set up automations.
- Great contact tracking across interaction points.
- Reporting is clear.
- Easy to see the full relationship with a contact.
Cons
- The drag and drop email designer isn't the best looking.
- Could have more elements in the email designer.
- Increase in tracking of contact activity.
- Increased productivity/time saving.
ActiveCampaign is an excellent product for anyone looking to move from a simple newsletter delivery service to a fuller CRM, newsletter and automation service. It creates a rounded picture of contacts and interactions and is easy to integrate with different platforms.
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