Thanks, ActiveCampaign, for all the Marketing!
July 20, 2020
Thanks, ActiveCampaign, for all the Marketing!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
We use ActiveCampaign to communicate on a weekly basis with our community. The biggest business problem is WHERE - where do I want my community to stay in touch? I prefer email over social media, as it's more personal and trackable, with less distraction.
Some ways Active Campaign has helped me include adding people to my mailing list, creating automatic followups, email sequences, and weekly communication campaigns. I have used it primarily for email marketing. I can't think of situations where I would not recommend ActiveCampaign over its competitors - it's more cost effective than ConvertKit though perhaps a bit less pretty, and oodles more cost effective than Keap (Infusionsoft).
Occasionally, I receive email marketing from someone and am unable to unsubscribe, and I wish they'd get set up with ActiveCampaign!
When it comes to supporting my community and maintaining email connections, I have trusted ActiveCampaign for more than three years.
Some ways Active Campaign has helped me include adding people to my mailing list, creating automatic followups, email sequences, and weekly communication campaigns. I have used it primarily for email marketing. I can't think of situations where I would not recommend ActiveCampaign over its competitors - it's more cost effective than ConvertKit though perhaps a bit less pretty, and oodles more cost effective than Keap (Infusionsoft).
Occasionally, I receive email marketing from someone and am unable to unsubscribe, and I wish they'd get set up with ActiveCampaign!
When it comes to supporting my community and maintaining email connections, I have trusted ActiveCampaign for more than three years.
- Automation: the setup is simple and straightforward.
- Formatting: again, simplicity rules.
- Delivery: I've never noticed a major deliverability problem.
- Sign up form - I still use a form plugin to dress up the ActiveCampaign form.
- Not as pretty, well-designed or elegant looking as ConvertKit.
- I run into occasional formatting issues when selecting font to make it bold, and the entire line gets wonky. This has been the one consistent glitch over the years.
- Positively, ActiveCampaign has been a cost effective option, more so than ConvertKit, and so much more efficient and cost-effective than the former-Infusionsoft.
- Negatively, I have never questioned my investment in AC, even months where we hardly used it. Which we like to keep as rare as possible!
- Keap (formerly Infusionsoft)
I explored Keap/Insfusionsoft but chose ActiveCampaign because I wanted to profit, and wanted to keep my sanity and energy for servicing clients. I did not want to invest $$ or the time and energy needed for Keap.
I also considered switching to ConvertKit because many artists and creators use it, but chose not to because of the higher price that I did not see adding functional benefit.
I also considered switching to ConvertKit because many artists and creators use it, but chose not to because of the higher price that I did not see adding functional benefit.