Great product, but deliverability can be an issue
July 19, 2020

Great product, but deliverability can be an issue

Phil Reichner | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Our marketing department currently uses Active Campaign as our sole email marketing software. We have it linked to Salesforce through their app. This provides us a solution for all email marketing campaigns.

Pros

  • Very easy to create templates.
  • Vast automation tools.
  • New app integrates well with Salesforce Lightning.

Cons

  • Immediately after renewing our service (twice) our sending servers were switched which created deliverability issues. After considerable back and forth with their deliverability team, we were finally switched to a third server which was better for deliverability.
  • Automation sometimes is delayed.
  • Salesforce app only works in Lightning.
  • Positive: Great communication with our clients.
  • Positive: Very easy to train new employees on use.
  • Negative: Deliverability is a rollercoaster.
I have used Campaign Monitor in the past. This is a great product but lacked lead scoring and direct integration with Salesforce (it's available, but through a third party vendor that comes at a cost).
Overall, our team likes Active Campaign and the ease of use, but the switching of servers has darkened a very good product. The key factor in any email marketing software is deliverability. Both times they switched our servers the servers that they put us on were so poor that emails within our own domain would be picked up by our spam filters and placed in quarantine.

ActiveCampaign Feature Ratings

6.8
WYSIWYG email editor
10
Dynamic content
7
Ability to test dynamic content
8
Landing pages
6
A/B testing
6
Mobile optimization
8
Email deliverability reporting
5
List management
5
Triggered drip sequences
6
7.3
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
Not Rated
5.0
Calendaring
5
Event/webinar marketing
5
6.5
Social sharing and campaigns
6
Social profile integration
7
8.3
Dashboards
9
Standard reports
8
Custom reports
8
6.3
API
7
Role-based workflow & approvals
6
Customizability
7
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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