Overall Satisfaction with ActiveCampaign
Our marketing department currently uses Active Campaign as our sole email marketing software. We have it linked to Salesforce through their app. This provides us a solution for all email marketing campaigns.
- Very easy to create templates.
- Vast automation tools.
- New app integrates well with Salesforce Lightning.
- Immediately after renewing our service (twice) our sending servers were switched which created deliverability issues. After considerable back and forth with their deliverability team, we were finally switched to a third server which was better for deliverability.
- Automation sometimes is delayed.
- Salesforce app only works in Lightning.
- Positive: Great communication with our clients.
- Positive: Very easy to train new employees on use.
- Negative: Deliverability is a rollercoaster.
I have used Campaign Monitor in the past. This is a great product but lacked lead scoring and direct integration with Salesforce (it's available, but through a third party vendor that comes at a cost).