Developer Looking to Build their Own Audience & Personal Brand
July 19, 2020

Developer Looking to Build their Own Audience & Personal Brand

Max Ong Zong Bao | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use it as part of my own technical blog to help in managing marketing & maintaining my relationships with my audience through weekly newsletters that I send out. What surprised me and blew me away the most was that they had assigned a customer support executive, who took the effort to call me and ask my experience was using the software despite the fact that I was on a free trial. This was quite unusual compared to the various free trials of the software or services that I had used. Besides, it is really easy to use for me to maintain my relationships with my audience. Compared to other emailing software I had used in the past, it works great due to its easy to use automation like sending a weekly update of updates to my blog & integrations like Google Analytics to track my newsletter performance.
  • Easy to use due to their awesome documentation whenever I need to add new automation for my marketing effort.
  • Best in class customer support despite the fact that I was on free trail.
  • Provides continuous education to allow me to become better at using it through webinars.
  • Static site generators integrations like Hugo & GatsbyJS.
  • Better and more variety of email templates for newsletters.
  • Finer control in adding tags to hyperlinks for the email.
  • Better targeting due to the tags I had placed in my links.
  • It was much easier for me to create a weekly newsletter that greatly cut down on the time I needed to send it out.
  • Better tracking and interacting with my audience activity and interest through the email newsletter or blog posts that I had to send to them.
It's much easier to manage my audience though and provides automation that I had not gotten previously.
For anyone new blogger or developer looking to up their game in doing more with their audience or grow their email list should use it.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Data quality management
Standard reports