ActiveCampaign: A robust timesaver, but a bit on the expensive side
October 31, 2020

ActiveCampaign: A robust timesaver, but a bit on the expensive side

Nick Papps | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is by far the most functional "email autoresponder" out there that I've tried. I use the quotes because it does so much more than just deal with simple email list campaigns.

I really love the tagging feature. Right now I'm working with a client for a series of live events. I'm using the tagging feature to create separate automations to go out and send people follow ups after each event. So, I can set up the automations when they register, auto-tag each sign up, then remind people of the event at distinct times and follow up to get feedback to quickly improve for the next week. All on autopilot! I'm looking like a rockstar lately.

The support is really good. They answer any question and have helped me figure out some cool solutions to make my life way easier.
  • Robust email automation
  • Great visual editors for both campaigns and automation chains
  • Patient, knowledgeable staff
  • I feel that ActiveCampaign can get a bit laggy, not as snappy as I would like
  • Sometimes the support queue can get very long
  • ActiveCampaign has saved me a lot of time and helps me do things that I didn't think were possible
I've tried MailChimp and ConvertKit. I find ActiveCampaign to be the best at the moment.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I believe ActiveCampaign is the best going at the moment. But I get the "it still feels too expensive" feeling. That's okay; it saves a lot of time, and I'm still discovering great things to achieve with it all the time. I'm comfortable recommending this to anyone.
Support is great. I wish my price tier had phone support; the chat queue can be quite long.
Compared to other options out there, this is by far the best that I've seen. I do feel it's expensive compared to the competition.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
7
List management
9
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
6
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated