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An outstanding CRM choice for bloggers and digital marketers
October 31, 2020

An outstanding CRM choice for bloggers and digital marketers

Kati Kiefer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for all our marketing needs to communicate with customers and automate funnels. The interface is easy to navigate because it's intuitive. The steps to begin automations and segment customers so that they only see what is most relevant is awesome because it makes it easy to customize (and personalize) each customer's experience. Ever wanted to make a real evergreen funnel? With ActiveCampaign you can choose to tell your customers that the sale will end in two days and include the day and date so it actually looks authentic. Plus, when connected to Deadline Funnel, it is authentic because that sale will never be seen again (by that person). I honestly just had my mom switch from Mailchimp to ActiveCampaign a couple months ago because she kept mentioning features that weren't available on MailChimp. ActiveCampaign is an incredible platform with outstanding features. Oh, and the support is excellent also.
  • Automations are incredibly powerful to deliver evergreen funnels
  • Segmenting is super simple with if/then logic
  • Deliverability is outstanding
  • The image upload area is ordered alphabetically; it'd be nice for it to be ordered by "recent" uploads instead
  • ActiveCampaign simply works. I never worry about it not sending out emails or automations or launch campaigns. Basically, it is operating my business in the wee hours of the night while I'm asleep.
Never worry about being charged for duplicate contacts or frustrating automations with ActiveCampaign. MailChimp is a great beginner level CRM to get your feet wet and see if you really want to make your website/blog a business. ActiveCampaign is for when you're serious and ready to level-up your income and your professional appearance.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

The automations have an easy step-by-step flow display so you can see exactly what your customers are going to experience every step of the way. Email creation is drag and drop and super simple to add timers (if wanted via HTML) or Gifs (save as an image) or even personalization.
Any time I've reached out to support they've been extremely helpful. I've used the chat feature (when something was urgent) and email support (when the problem could wait). Every time they understood what issue I was having and how to fix it quickly. A++
ActiveCampaign is perfect for digital marketers and bloggers. You can use as many lists and tags as you need because you'll never get double charged by having contacts on multiple lists.

ActiveCampaign Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
10.0
Dashboards
10
Standard reports
Not Rated
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated