It's not 2014 anymore, get yo'self better lead management software!
Arlene Caffrey | TrustRadius Reviewer
October 16, 2020

It's not 2014 anymore, get yo'self better lead management software!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign in our administration and marketing departments. ActiveCampaign handles our lead capture, with webforms that sit on our website, and lead management / nurture, by allowing us to see where our leads are in our pipeline and to communicate with them applicable to the stage that they are currently at; for example, the way we communicate to someone who is making contact for the first time and someone who has already been chatting to us multiple times is quite different (like human interaction right?). ActiveCampaign is perfect for this and takes the emotional load out of having to remember how many times we've contacted someone, it's right there in front of us and we can make notes at every step of the way. The software also handles our client management and communications, again by allowing us to see clearly how long someone has been a client and how much feedback we're getting from them. We also use it for basic marketing such as handling our email newsletters.
  • ActiveCampaign is robust against spam contacts; since we switched from Infusionsoft our spam-bot problem disappeared overnight.
  • ActiveCampaign is comparatively easy to use and set up; it's more intuitive and visual than Infusionsoft.
  • The customer support is bang on, the agents (shout out to Logan!) are really great at teaching you how to use the software and understanding how it works so that you're empowered to do it yourself.
  • A migration service from other software platforms would be great. I had to rebuild my automations from scratch which took me a long time to fit into my already hectic schedule.
  • It's better value for money: we're saving about €100 per month (not bad ey!).
  • We are saving time by not having to deal with spam bots (no one should have to deal with that as a consequence of poor software).
Infusionsoft sucks in terms of spam-bots, they simply don't have protection against spam coming into your webforms which is questionable and unacceptable given the high monthly fee and long-standing reputation they have. We no longer have spam bots clogging our inbox thanks to ActiveCampaign.

Infusionsoft was great at the time, but they haven't adapted to a changing market, it's certainly overpriced by today's standards. There's no need for that! ActiveCampaign has a fee that's more appropriate to the features offered and has lower or upper tiers depending on if you need more or less features.

ActiveCampaign, to me, seems easier to use and is more visual.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
The team are quick at responding, the support agents are really good at teaching you how to use the software in a way that makes sense and empowers you.
ActiveCampaign is great if you're looking for a less costly alternative to Infusionsoft (no offence to Infusionsoft, it's great but definitely not priced appropriately), I feel that AC is priced appropriately to the market and is also more robust.

It seems to be better built in terms of integrity, so far we haven't bombarded by spam bots with this software, which was a problem we had with IS.

It's also just easier to use and more visual when you're building automations to handle your lead nurture, you'll save time by having your well-thought out and easy to build automation sequences to take the mental load out of remembering to send emails and follow-ups, this will do it for you and you can also include reminders for more human interactions like reminders to call a lead and what stage they are at.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
9
Mobile optimization
5
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated