Great automations
July 04, 2021

Great automations

Hugo Lau | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is great for email campaigns and automations. It has saved our business a lot of time. I would greatly recommend this product to all E-learning companies as this would be a great time arbitrage for your business. The email sequence and automation function is intuitive and great to use. I will continue to use this product.
  • Automation
  • Email campaigns
  • Email sequences
  • Pricing
  • User interface
  • Education on email marketing
  • Positive ROI
  • Constant sales from leads
  • Sales from email automation
I have used Mailchimp, but the email automation and email sequence function is not as intuitive. Pricing is also relatively competitive. Overall, I enjoy using ActiveCampaign and will continue to use this product. I would highly recommend this to other online businesses that are seeking efficient ways to automate their business.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is great for automation and email sequences. I would recommend this to business that are looking at efficient ways of automation and improve overall efficiency of the company. The user interface is mostly intuitive to use, but you will require a level of understanding of email marketing to make it work.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
5
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
9
Custom reports
9
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8