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An essential tool for professional email marketing
August 31, 2021

An essential tool for professional email marketing

Cristina Muratori | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I currently use my company account for my training and for testing. In my clients' accounts, I implement different email marketing and contact segmentation strategies. I meet with my clients and ask them to explain to me what their objectives are with a certain campaign, what points of the customer experience are essential, etc. Then, I take care of taking it to the platform. I have not found another tool that allows me as much versatility and flexibility as ActiveCampaign.
  • Without a doubt, segmentation and everything that surrounds it is an essential point for me. It is not just about putting a label on a customer, but about being able to create dynamic lists based on the behaviors of the contacts.
  • A tool that is in continuous evolution. Listening to the market and offering a solution according to needs.
  • Integration with other tools, essential for the entire system to work automatically.
  • More detailed and accessible information on unsubscribing contacts.
  • Better statistics in the forms.
  • Improve integration with Zapier.
  • I have increased the number of clients in the last campaign by 10% thanks to segmentation.
  • Recovery of abandoned carts with automation for it.
  • Automatic list cleaning based on commitment.
Comparisons are always obnoxious, but in this case, there is no rival;)
  • The communication interface is much friendlier.
  • The learning curve is less, obviously it takes a while, but it is much more intuitive.
  • Label management.
  • The automation map.
  • Etc.
I understand that there are people who use Mailchimp when they are starting because it is free for the first 2000 contacts, but the functionalities, in that case, are very scarce. With respect to AWeber, automations are a real torture.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I will start at least recommended: when someone starts. Why? Because it requires an investment that is not low. When starting a company or business, the tool has a high cost compared to other solutions. I also don't recommend it when the email marketing strategy is mass mailing to all subscribers. In all other cases, it is a resounding yes. I always recommend ActiveCampaign.

ActiveCampaign Feature Ratings

7.5
WYSIWYG email editor
8
Dynamic content
6
Landing pages
7
Mobile optimization
8
Email deliverability reporting
8
List management
8
Lead Management ()
Not Rated
8.5
Calendaring
9
Event/webinar marketing
8
Social Media Marketing ()
Not Rated
7.0
Dashboards
8
Standard reports
7
Custom reports
6
7.5
API
8
Customizability
7

Evaluating ActiveCampaign and Competitors

  • Product Features
  • Product Usability