Great resource for any size business
September 06, 2021

Great resource for any size business

Kaleigh Von Bank | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is used to gather potential client and employee information. We use the forms to collect data and enter them into automation. This has saved our business time and given more power to our potential customers as they can request information at any hour, any day, and receive an instant reply.
  • Forms
  • Automations
  • Email campaigns: Tricky to target individual clients w/o going through a ton of steps.
  • ROI
  • Client Retention
ActiveCampaign is more dynamic and offers automation that Mailchimp did not.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a huge help with automation and is fairly user-friendly. The Facebook group is helpful when you run into an issue and need peer support.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated