An essential tool for solopreneurs and small businesses
September 21, 2021

An essential tool for solopreneurs and small businesses

Alessia Scognamiglio | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I have been using it for email marketing purposes for my business.
I am a psychologist and solopreneur and I use ActiveCampaign to manage my list of contacts, build automations, welcome sequences, and send newsletters.
It's good to have a CRM and email tool together. It helps me to keep in touch with people.
I've also used the landing page builder for another business and I found it very useful and the result was quite professional-looking.
  • Tagging system
  • Automation building
  • Landing pages
  • More design tools
  • I've grown my contact list...a lot!
ActiveCampaign is more "complete".

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you have to just send an email maybe AC is too much, but if you are a small business you'll definitely need a tool like this.
The price is quite competitive, it has many tools within one, and the customer service is very useful and ready to understand your needs.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
7
List management
10
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
8
Calendaring
9
Social sharing and campaigns
8
Social profile integration
8
Dashboards
8
Standard reports
8
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated