Item: ActiveCampaign
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use ActiveCampaign as a fundamental part of our business. All leads go through automatic funnels created with ActiveCampaign in which value is added to them, they are qualified and they become customers.

Pros and Cons

Ease of creating automations.
Simplicity of use.
Contact management.

Application speed.
Maybe too many options with the conditionals

Return on Investment

I couldn't say for sure but because if I didn't use ActiveCampaign I don't know what it would have done in my business.

Alternatives Considered

MailerLite and Mailchimp

It is the most complete of all due to its versatility and potential.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Facebook for Business, Zoom, Loom

Likelihood to Recommend

If you are a beginner, ActiveCampaign may be somewhat complicated and its learning curve is not the fastest due to its large number of options, but if you want something serious and professional for your business, ActiveCampaign is the best option on the market without a doubt.

The best automation software

Software Version

Overall Satisfaction with ActiveCampaign