ActiveCampaign makes it simple to look professional without having to know tech
September 07, 2021

ActiveCampaign makes it simple to look professional without having to know tech

Kate McLean | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for all communication, lead generation and program automation.

I love how simple it is to see the open rates of campaigns and automation so I get a birds-eye view of what's connecting and can plan for future content.

It is so easy to connect to other systems (Dropfunnels, Stripe, etc.). Add two prepared links and done. My forms and lead magnets from my website and FB ads are automatically tracked and added to whatever list I choose.
  • automation flows are laid out in a way that you can see every step, including the ability to pinpoint items like when, how and what
  • the amount of detail of contacts makes it easy to know what directions to go in future content
  • being able to add tags to each contact automatically based on what they've consumed makes segmenting easy and makes sure they receive the information that will serve them best
  • The email itself isn't easy to personalize. It can be clunky getting things where you want them and you have to have it planned out first.
  • A mobile option would be nice for being able to make changes or updating a campaign/automation. The app is only good for tracking automations and contact info
  • Knowing what my contacts are opening is the biggest positive for my business. It allows me to expand on the information to take them to the next step.
  • Having all of my systems connected takes the guesswork out of what's going on. Once something is triggered in one system, ActiveCampaign automatically starts sending the emails.
  • I don't need to be checking to see who needs what, it's already done. Set it and forget it. This means I have more time to coach my clients instead of making sure everyone received the right email at the right time.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you have any sort of lead generation (ebooks, training, masterclasses), it is phenomenal for tagging and adding those contacts into the right series of follow-up emails to take them to the next level.

Probably not required if you are only sending informational newsletters that don't require a response or action.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
6
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
6
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated