Exactly what my small-business owners needed--automation that saves them time!
September 08, 2021
Exactly what my small-business owners needed--automation that saves them time!
Score 10 out of 10
Vetted Review
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
We are using active campaign to automate marketing processes among small businesses in Australia.
Once set up it is being used primarily by the business owner and the sales associates (including the owner in case of small businesses).
Business owners find it difficult to actively engage with their prospective clients and miss out on a lot of revenue. ActiveCampaign fits into this gap and, using marketing automation recipes, it helps with focusing on nurtured clients who are better informed and more suited to buy from the business.
Once set up it is being used primarily by the business owner and the sales associates (including the owner in case of small businesses).
Business owners find it difficult to actively engage with their prospective clients and miss out on a lot of revenue. ActiveCampaign fits into this gap and, using marketing automation recipes, it helps with focusing on nurtured clients who are better informed and more suited to buy from the business.
- Extensive library of automation recipes to suit every type of business
- Pricing plans are well suited for many small business clients and helps with adoption of marketing automation as a concept
- Robust software with a huge user base
- The learning academy content is top class and very effective in upskilling staff
- Form submission by robots hampers lead quality
- Layout of agency reseller account platform can be improved
- Better engagement with list of prospective clients
- Helps with nurturing clients, so the sales team talks with an informed buyer
- Helps the business better understand what their prospective client wants and what info are they selling (beyond their product)
- HubSpot CRM and Zoho CRM
While HubSpot is quite the market leader in this respect, ActiveCampaign's pricing plans help with implementation in the small-business sector. The user experience and layout are better than those of HubSpot.
Zoho is quite powerful but has more bugs and support is slow. You would need to be strong at Zoho product knowledge to troubleshoot by yourself to use it effectively.
Zoho is quite powerful but has more bugs and support is slow. You would need to be strong at Zoho product knowledge to troubleshoot by yourself to use it effectively.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes