ActiveCampaign helps me actively campaign!
September 08, 2021

ActiveCampaign helps me actively campaign!

Nicole Rayne | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign's email features to send our monthly newsletter, reach out to website users about updates, send purchase confirmations, contact participants in our trainings and classes, and make donation requests.
We also use ActiveCampaign's CRM features to track donations and make sure we're engaging all of the amazing people who help fund our nonprofit.
The automation features are what brought us to AC from the previous online software we used. We're really happy with the results and feel that the additional cost is worth it.
  • Automatically sends emails when triggered by our website
  • Send monthly newsletter using easy to setup templates
  • Tracks sales in the CRM
  • This is tough, I really like the setup and interface
  • There could be more user friendly tutorial videos on how to use the integration features, but these would be code heavy and for a very specific niche of people.
  • Client buy in and over professional look and engagement.
  • Better contact with our donors and no one gets lost now.
I chose ActiveCampaign over Mailchimp initially because of the bounce ratio. AC's is much lower than MC. I've stayed because of the automation, website integration, and CRM. I feel like the WYSIWYG editors are fairly similar and the price is comparable if you take in to account the additional features that AC provides over the basic email MC provides.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign has an easy to use and aesthetically pleasing dashboard. The automation features are amazingly robust and do some pretty cool things. I really like the CRM feature and use it to manage our donation tracking.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated