Great value for your money with room to grow
September 03, 2021

Great value for your money with room to grow

Tove Hansen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use Active Campaign to keep in touch with past and potential clients through monthly emails as well as sales funnels. I also use ActiveCampaign as a follow up tool for soliciting product reviews, gaging interest in upcoming offers and pushing traffic to my website. Being able to streamline and automate these emails is a huge timesaver for me.
  • Easy to use
  • Fantastic customer service
  • Best value for money
  • Editing text can sometimes be sluggish
  • May need a specific browser in order to use it on your computer
  • Allows me to track interest
  • I can target specific groups easily
  • Funnels are easy to build
Prior to using ActiveCampaign, I was with Mailchimp. I found ActiveCampaign to be much more user friendly in terms of organizing lists and tags as well as creating automations and campaigns. It's a very intuitive system. Additionally, if you run into an issue or aren't quite understanding a feature, their customer service is top notch. I did not find the same to be true of Mailchimp. In fact, that was one of the main reasons I switched. I also considered Ontraport which has some incredible capabilities if you're planning to run ads. However, given the size of my business, I didn't need all these features and the price point just didn't make sense if I wasn't going to utilize them. Active Campaign was the perfect price with all the features I need both now and in the future.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you're a small business owner, Active Campaign is fantastic. The pricing is competitive, the customer service is top notch, and it is very user friendly. We all know how important email lists are when social media accounts can be deleted at a moment's notice. Active Campaign allows you to keep up with customers at a low cost. If you're looking to grow your list quickly, you may want to check pricing options.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated