A great system that will help you get started and grow alongside your business
September 10, 2021

A great system that will help you get started and grow alongside your business

Alex Aldhous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign on behalf of myself and my client's businesses. It has two main functions; it acts as a CRM system and as a communication tool. Active campaign is highly intuitive, easy to pick up and where you are not sure on how to do something, has a brilliant library of resources and a wonderful support team. For me, the best bit about ActiveCampaign is the ability to segment your lists from actions taken by the end-user as it not only tells you a lot about your clients but also allows you to communicate more with those who want it and less with those who are not so engaged.
  • Email list segmentation
  • Statistics reports for how well campaigns have been received
  • Automatic subscribe/unsubscribe options for compliance
  • Landing pages for forms in the lower subscriptions would be nice
  • I made back my investment in to ActiveCampaign within 2 months of signing up!
For me, Mailchimp and ActiveCampaign are worlds apart in terms of usability. I started with Mailchimp but very quickly lost motivation as it was so hard to navigate and understand how to make it work. ActiveCampaign on the other hand was immediately intuitive and had a great initial guide to help you get started.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is relevant for anyone looking to utilise email marketing in their business; it is a fantastic way to be seen and heard away from the melee of social media! It allows you great control over what your audience consumes and a better analysis of what they think of it!

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
10
Landing pages
7
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
10
Social profile integration
10
Dashboards
Not Rated
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated