Item: ActiveCampaign
Rating: 10
Author: April Tafoya

Use Cases and Deployment Scope

The marketing team at Ogden Clinic is currently using ActiveCampaign for our email newsletters, drip and trigger campaigns, and occasional SMS messaging. We chose ActiveCampaign because of how robust the platform is and how it is capable of growing with the needs of our organization. At the moment, we are a small team of six people and I'm the one primarily building campaigns and writing copy. Our designer builds out the emails and enjoys the variety of templates and block formatting.

Pros and Cons

Email campaigns
Customer segmentation
Drip and trigger campaigns
Customization

Occasional image pixilation

Return on Investment

Customized patient communication
Ease of segmentation

Alternatives Considered

Mailchimp, Emma and Zapier

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

We know that we are just scratching the surface of ActiveCampaign's capabilities and look forward to delving into CRM and other functions in the near future. ActiveCampaign is very well suited for our healthcare team's email marketing because we can customize patient letters to be sent from our doctors (we have nearly 200), customize contact information within the email, and segment our users depending on their clinical interests, age/gender demographics, location, and more. In the past, our personalization has been much more limited and we are seeing much better open rates through getting more personalized. Email marketing has been a seamless experience for us.

Personalization and segmenting help us market smarter and improve open rates

Software Version

Overall Satisfaction with ActiveCampaign