ActiveCampaign - robust API, unlimited sends as you scale and good client support.
September 10, 2021

ActiveCampaign - robust API, unlimited sends as you scale and good client support.

Lee McIntosh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign (AC) for email marketing to our database of subscribers. We use their segmenting tools to hyper-target emails based on various preferences and purchase data. We make use of their automation sequences to welcome users to the platform and we're now working towards taking advantage of its tracking features to tag users based on actions on-site, etc.
  • Good deliverability
  • Good suite of automations - (beautifully designed)
  • Customer focused - they have been responsive to our needs.
  • Email builder is good but could be improved - particularly for varying images sizes when side by side in a row. I recently found this challenging.
  • Email segmenting is also good as is, but could also be improved - e.g. if I want to schedule 3 emails to similar groups at the same time of day and exclude one group, I have to wait for one email to completely send before I can exclude the group. Logic could be applied to exclude those email addresses to allow me to draft and schedule them all at once.
  • I can't think of anything else I'd improve. it's generally very good.
  • Systematic marketing
  • Improved efficiency
  • Ability to automate registrations and user amending preferences via API
MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Personally, I feel AC's USP is that they offer unlimited sends beyond the user capacity of Mailchimp and therefore offer SME's greater flexibility at a reasonable price point. It has everything an SME needs to manage an email marketing-focused operation and I saw today that they are now offering an integration with WhatsApp to allow clients to contact their customers via another channel. This is a great addition.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated