Item: ActiveCampaign
Rating: 10
Author: Katherine Bird

Use Cases and Deployment Scope

ActiveCampaign has been really effective for our business and what we were looking to implement, such as automation, CRM, and in-depth outreach/user reports. I am able to excel bigger now in my business because I have the tools and automation I need.

Pros and Cons

Onboarding and free migration process
Automations
Campaign and user reports

Easier segmenting

Return on Investment

Able to sell more courses
Create automations that are effective on outreach

Alternatives Considered

Mailchimp

I used Mailchimp before and its good for any basic needs but Active Campaign has allowed our business to level up and integrate more tools, especially in automation.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Slack, Zoom, WordPress

Likelihood to Recommend

ActiveCampaign is really well suited for businesses that are ready to scale up and have a bigger following, where everything is needed to be tracked in order to pinpoint what works and what doesn't and reach more people in an effective manner. ActiveCampaign is probably not suited for businesses that are just new or starting out but can also be of great help regardless.

ActiveCampaign excels and reaches our business expectations

Software Version

Overall Satisfaction with ActiveCampaign