ActiveCampaign delivers and is one of the most powerful marketing tools out there at a price you can not refuse!
Updated October 05, 2021

ActiveCampaign delivers and is one of the most powerful marketing tools out there at a price you can not refuse!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We are utilizing ActiveCampaign for our Sales, Marketing, and Support department. It is essential for us in keeping all of our leads organized in a central database to be used between multiple members in our departments.

Pros

  • Easy to use the Automation feature
  • Great for Mass Email Blast
  • Super Versatile with integrating Lead Capture from multiple websites such as Wistia, Vimeo, etc.

Cons

  • Could have a better dashboard for sales
  • Content manager could have a better folder structure
  • A direct link to access a dashboard that could be customized for reports could be useful
  • We no longer miss a lead
  • Able to say in contact with all of our leads
  • Effective communication with our leads
There are pros and cons to both systems. Where ActiveCampaign lacks in sales Pipedrive does not, but where Pipedrive lacks in Marketing ActiveCampaign does not. Both systems can complement each other for a powerful combination.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

We are utilizing it for Sales, Support, and Marketing. Although this is more of a marketing platform it is still powerful with all the features it contains and at a great price. Because it is not really a Zendesk type platform it lacks some of the support features, but nothing that is a deal-breaker.

ActiveCampaign Feature Ratings

9.8
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
7
8.5
Calendaring
7
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
7.3
Dashboards
7
Standard reports
8
Custom reports
7
9.3
API
9
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
9

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