My thoughts on ActiveCampaign after trying a few other services...
Updated October 19, 2021

My thoughts on ActiveCampaign after trying a few other services...

Ryan Lester | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use AC to email various lists daily. The platform has worked relatively flawless compared to others that we've tried. The editor is somewhat glitchy, but otherwise I've not seen any issues with AC at all -- deliverability has been great. Tiered pricing makes it an easy recommendation for clients that have smaller lists.

Pros

  • Deliverabilty
  • Automation
  • Scheduling

Cons

  • WYSIWYG Editor is glitchy on occasion
  • A better way to sort user engagement would be great
  • Bottomline: Money is made from every email we send
  • Scheduling emails to send and then being able to walk away for a week is great.
Pricing is comparable. Automation is easiest (and quickest) with AC. Mailchimp has a better editor in my opinion. Constant Contact is quickest to set up (again in my opinion). None have as good of analytics as ActiveCampaign.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is the ONLY ESP that we recommend to our clients. We've tried at least 4 others and none of them come close to being as user friendly and accurate.

ActiveCampaign Feature Ratings

WYSIWYG email editor
5
Dynamic content
8
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
9
Custom reports
7
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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