ActiveCampaign is a great email marketing platform with a robust feature set at an affordable price
December 29, 2021

ActiveCampaign is a great email marketing platform with a robust feature set at an affordable price

Charlie Piehler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We need an automated way to reach out to customers and potential customers in their inboxes. Sharing valuable information about why our company can help and why they should talk to us. We've looked at many email marketing providers and ActiveCampaign is robust enough to handle the integrations and automatons we need at a price that is competitively affordable.
  • Email Automation
  • Email Template Drag and Drop Builder
  • Segmenting Email Lists
  • Attaching specific lists to automation campaigns
  • Their drag and drop email template builder is limited. Need to know CSS to make the emails really shine
  • Phone Support would be valuable occasionally
  • Reaching customers more regularly
  • Generating leads we didn't have prior to using the campaign
I've used Hubspot, Mailchimp, and Campaign Monitor extensively for other clients. All of them have their benefits. But many of them either have limited functionality or are incredibly expensive. ActiveCampaign is robust enough to handle the integrations and automatons we need at a price that is competitively affordable.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

We've looked at many email marketing providers and ActiveCampaign is robust enough to handle the integrations and automatons we need at a price that is competitively affordable. they do a great job with their customer support chat as well to give you the tools you need to implement the email campaigns and automations you're after in a relatively easy amount of time.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
10
List management
8
Triggered drip sequences
7
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
9
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
8
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated