Overall Satisfaction with ActiveCampaign
I practically beg my colleagues to switch to ActiveCampaign, especially if they’re moving into more business automation and want to accurately and efficiently track their email list activity. I’ve used a couple of competitor's products and find them cumbersome and confusing. With Active Campaign, automation series are simple and visual, templates are easy to create and edit, and the robust tracking/tagging options aren’t in the way of the normal use for beginners while still being easily accessible for more advanced users. This is an email system that scales with your business and integrates well with sales funnel software.
- Easy to implement detailed if/then email Automation
- Templates are easy to use and access
- Integrates with click funnel
- Campaign sending has a few too many steps to go through, would love to see more on one page
- More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
- Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
- Easy to track open rates
- Easy to track link clicks and tag
- Can retarget hot leads via email activity
ActiveCampaign Feature Ratings
Using ActiveCampaign
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | None |
- Sending email broadcasts
- Setting up email automation sequences
- Setting up list scrubbing sequences
- Downloading contacts for back up
- Creating various lists and segments
- The feature for inserting images into emails is a little clunky, but always works
- Formatting an email can be a little challenging, but templates and saving your own templates make this easier