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Simple, Reliable, and Does What It Says on the Tin
February 23, 2022

Simple, Reliable, and Does What It Says on the Tin

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

Capturing email addresses from potential clients, managing mailing lists, automating email sequences, collecting information from leads via a web form ahead of sales calls.
  • Tech support is brilliant, really quick and effective
  • Robust, easy to use, reliable compared to alternative products my colleagues use
  • Info on which level is right and early flag when approaching a need to level up without pressure
  • Can't currently think of any! Will come back to this if I can...
  • My market can be a pretty slow burn, so the email automation helps to warm up leads and create more sales compared to just having the funnel with no followup

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Really helpful feedback statistics to understand which email campaigns are getting engagement/clicks/sales. Can do this at the campaign level or look at engagement from individual clients. Easy for them to unsubscribe. Automations are very straightforward. When I get stuck, tech support makes me video walk-throughs and is really quick to respond.

ActiveCampaign Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
Not Rated
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated