ActiveCampaign is Great for Startups!
June 25, 2022

ActiveCampaign is Great for Startups!

Cherian Koshy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I am thrilled to have ActiveCampaign as a partner for my personal brand. I knew that I needed to build an email list and engage my community. ActiveCampaign was part of several entities that I reviewed based on my needs for marketing automation. I interviewed a number of colleagues who were in similar spaces to identify the pros and cons of different platforms. I also comparison shopped online and evaluated the price to value for each platform. I attended a couple of demos and webinars as well to determine what would be the right fit for me and continue to be glad I chose ActiveCampaign. While it meets my immediate needs, I love that they also offer free coaching to help me get the most out of the system. I'd highly recommend ActiveCampaign.
  • Marketing automation is easy and powerful
  • Integrations with websites and other tools are included and work well
  • Templates for using the system are easy to use
  • Would love to have incremental pricing instead of big tier jumps
  • Learning about all the features is time-consuming; shorter video tutorials would be great
  • Some of the features available on other platform are not available on AC
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I have ActiveCampaign integrated with my website so I can tag entry points for people and send specific emails based on those tags. I also have it integrated with Calendly so I can see who books a call and what their pathway to me was. There is way more that I could be doing but haven't used all the features yet.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
9
Event/webinar marketing
9
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated