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Perfect for managing relationships and keeping current customers up-to-date
August 04, 2022

Perfect for managing relationships and keeping current customers up-to-date

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for keeping customers up to date about new products/brands and monthly newsletters. Also we organize our opt-in lead campaigns through ActiveCampaign.
  • Useful e-mail templates.
  • Clear academy where we can find detailed videos'/trainings on how to set up emails campaigns, websites and drip campaigns for instance.
  • Various options to edit the email templates to our own branding.
  • Easy to upload & update contacts.
  • Easy to integrate with other apps like Salesforce and WooCommerce.
  • So far there is no possibility to refresh the nr of people that viewed a landing page, this is a pity since we often view the page ourselves during the launch to see if everything works live. These numbers however are no longer accurate in that way.
  • Positive: saves them when analysing data due to the clear overview.
  • Positive: now we can make out own simple landing pages, saves money since we don't need to hire a specialist.
  • Negative: purchased 3 different accounts for our 3 business areas, which is pretty costly (would be easier to share one AC account).
  • Positive: time-saving due to integration with Salesforce > no longer need two separate systems.
Salesforce is more CRM based, so requires more manual work. For AC it is easy to manage various contacts and contact them all at the same time, whilst personalizing the content. Besides, AC makes it easier to track e-mail opening and click-through data than Salesforce.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Useful and easy program to manage your contacts and set up e-mail automations to onboard new clients. Besides, it is easy to plan ahead and schedule email campaigns such as monthly newsletters. All content is easily traceable so a good analysis can be made of which campaigns perform better than others (& potentially why).

ActiveCampaign Feature Ratings

8.7
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
7.7
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
8
Automated sales alerts and tasks
7
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.5
Dashboards
9
Standard reports
8
Custom reports
Not Rated
8.3
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated