ActiveCampaign: create automations and drip campaign with ease!
August 11, 2022

ActiveCampaign: create automations and drip campaign with ease!

Manuel Bianchi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign to re-engage with customers, build landing pages and acquire leads, convert leads into conversions, and build embed forms on our website. We have linked our DB with ActiveCampaign, and in this way, we can filter every customer based on their own behavior and on their own data. We also use a lot the automation that lets you segment all the different paths that a customer can take (abandoned cart, birthday gifts, welcome kit email, etc.)

Pros

  • Automations
  • DB connection
  • Custom fields
  • Design template email

Cons

  • Conversations
  • Landing page
  • Tracking data
  • Abandoned cart sell: +83%
  • Retention of the customer: +22%
I ended up with ActiveCampaign cause it's more professional, and I already used it in another project, so it was easy to implement it on another project.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I think ActiveCampaign is well suited for enterprises with multiple paths/scenarios for their customers; if you need to segment customers, well, in this case, use ActiveCampaign. If you need to just send newsletters/campaigns, in this case, ActiveCampaign is ok, of course, but you don't use the entire suite of tools of ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
7
A/B testing
6
Mobile optimization
9
Email deliverability reporting
6
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Calendaring
8
Event/webinar marketing
8
Social sharing and campaigns
5
Social profile integration
5
Dashboards
6
Standard reports
7
Custom reports
7
API
10
Role-based workflow & approvals
10
Customizability
8

Comments

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