Item: ActiveCampaign
Rating: 10
Author: Miri Lenoff

Use Cases and Deployment Scope

I use it all the time to send emails to my audience. It also sends automation or flows, so it's easier to manage when it comes to engaging a new lead.

Pros and Cons

Automations - sending automated emails
Scheduling campaigns
Managing my CRM

Integrations with other software without using third party apps like Zapier
Help with improving deliverability

Return on Investment

Easy to use - saves time with automations and campaigns
Improve delivery to my audience

Alternatives Considered

Mailchimp, Constant Contact, AWeber and Keap

It's the easiest and most useful to use. The other products make it more complicated. ActiveCampaign also has a high deliverability rate compared to others, so it's one of the most important reasons why I love ActiveCampaign. I also love how easy it is to set up campaigns, edit the text or images, and more!

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Keap, Trello, ClickUp

Likelihood to Recommend

Appropriate to send mass emails to your audience and not have to worry about deliverability issues. It also helps keep contacts organized using tags, lists, and other features. It's less appropriate if you need a lot more, like a Hubspot or Salesforce type of CRM, so I wouldn't use it for those types of tasks.

ActiveCampaign - You should totally try this if you are more service-based and need a reliable ESP!

Software Version

Overall Satisfaction with ActiveCampaign