ActiveCampaign - You should totally try this if you are more service-based and need a reliable ESP!
August 11, 2022

ActiveCampaign - You should totally try this if you are more service-based and need a reliable ESP!

Miri Lenoff | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use it all the time to send emails to my audience. It also sends automation or flows, so it's easier to manage when it comes to engaging a new lead.

Pros

  • Automations - sending automated emails
  • Scheduling campaigns
  • Managing my CRM

Cons

  • Integrations with other software without using third party apps like Zapier
  • Help with improving deliverability
  • Easy to use - saves time with automations and campaigns
  • Improve delivery to my audience
It's the easiest and most useful to use. The other products make it more complicated. ActiveCampaign also has a high deliverability rate compared to others, so it's one of the most important reasons why I love ActiveCampaign. I also love how easy it is to set up campaigns, edit the text or images, and more!

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Appropriate to send mass emails to your audience and not have to worry about deliverability issues. It also helps keep contacts organized using tags, lists, and other features. It's less appropriate if you need a lot more, like a Hubspot or Salesforce type of CRM, so I wouldn't use it for those types of tasks.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
7
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of ActiveCampaign