Does a good job as a sample management program
February 09, 2023

Does a good job as a sample management program

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign as part of a survey process. Potential respondents are entered into ActiveCampaign and all communication is handled through it. Our survey software communicates via API to ActiveCampaign which allows us to track / trend respondents. It automatically removes those who opt-out, those who are disqualified, and those who complete the study. We also use ActiveCampaign to manage respondents who which to participate in additional research. We use the API to move respondents from list-to-list s necessary.

Pros

  • Communication management
  • Contact organization
  • Email / SMS /MMS campaigns
  • Opt-out response tracking

Cons

  • Understanding how billing works for contacts not in a list or part of a campaign
  • Easier to manage SMS
  • Reduced effort in running a study/campaign
  • Automates the process of removing people from lists
  • Ensures no duplicated contacts fall through the cracks
We attempted to use Go High Level but the lack of API did it in.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is well suited for defined campaigns where there is a set start/end date and we just need to run the outreach. It is less well suited for longitudinal campaigns where we are trying to track people over longer periods of time.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
5
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
5
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
8
Role-based workflow & approvals
Not Rated
Customizability
5
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
Not Rated

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